Cadillac ATS Heads To 2012 NAIAS
Coming to the 2012 North American International Auto Show (aka: Detroit Auto Show) Cadillac will present its game changing 2013 ATS sedan. GM plans on introducing this model along with three other concepts – one from each of their brands (GMC, Chevy, Buick).
The auto maker hopes to target foreign luxury competition with this smaller, sportier sedan. According to Mary Barra, GM senior VP of global product development, “ATS is a crucial part of Cadillac’s expansion. ATS enters the biggest market segment in the global luxury car industry, both in terms of volume and importance.”
ATS, which is Cadillac’s latest attempt at drawing in new, younger buyers, will go on sale in late 2012 (as a 2013 model) and include coupe / convertible variants by 2015.
Source: InsideLine
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